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Thursday, October 27, 2011

What Is a Content Management System?

What Is a Content Management System?

A content management system (CMS) has become crucial to running a successful RELATED TECHNOLOGIES business. Yet some business owners still may not realize the benefits of putting this technology to work for them. Below, we outline some all too common business problems and how you can overcome them by using CMS for your RELATED TECHNOLOGIES business.

Problems Your Business Faces:
The initial cost of building your website can be dwarfed by the costs for support and maintenance of the site, once it's built. Your developer may charge what seem to be unreasonable fees to change one word or one paragraph of web page content. The computer code to change the page may exist on some other computer and may not be accessible to you, or to another developer you may hire. Your old pages may have been built using static information instead of giving you the ability to change your content at will. And, what if you need several people working on your site, and all of them need to be careful not to change data that affects other workers?

Basically, you have a website with one or more of these problems:
  • You are unable to quickly update your web content for a reasonable cost.
  • Your web pages look out of date and reflect badly on your business.
  • You have no search features built in, so that you OR A CLIENT can quickly find relevant information.
  • Your website cannot grow and change as your business adapts to conditions and trends.
  • Your website has limited features- no user discussion forums, mailing list maintenance, or calendars of upcoming events

The Solution

The solution to solving your website design and maintenance problems requires the use of a Content Management System (CMS). A CMS uses a database to store, retrieve, and edit the content of your website. Each page of your site is stored as simple text – making it easy to edit, search, and manipulate.
With a CMS database, you easily add features to your site: user logins, security levels, events and calendars, blogs, news feeds, a shopping cart, and much more. All of this functionality has already been designed in to keep you website up to date. And, your content can consist of literally anything-- videos, photo galleries, recorded messages, even content streamed from other sources including news agencies to your suppliers, to whatever you imagine.

Our Solutions:

  • Our websites are created using the “WordPress” platform, by far the most popular and easy to use  content management system (CMS) available.
  • Your existing website can be ported to your new CMS based website.
  • We teach you and your staff to use the CMS so you can update your website yourself.

The Benefits:

Your site’s content will be displayed using current web standards. You will have better accessibility and your content will be “future proofed”.
Your website can grow and change as your business grows.
  • Room to grow – You decide when to add functionality and features when you and your business are ready: set up blogs and newsletters for your growing list of users and subscribers.
  • You are not trapped with a single high-priced web developer -”WordPress” is an open source software product embraced by thousands of users and developers.

Many Users, Many Places

You can have multiple users for your website. This means
  • The ability to update and change your content anytime using a web browser
  • Multiple users can change your website if you wish (you and your staff).
  • Your site is backed up on a secure server with multiple redundancies.

Climb in Search Results:

Our CMS software makes it easier to optimize your search engine results. That means your site is more likely to land on the first page of Google results , which means people are more likely to find you.

Want More Information?

If you would like to see how easy it is to change a website page – have a look at our support website.
Have more questions? Contact us for a free consultation

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